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In a groundbreaking move that marks its debut in the gaming industry, SM Entertainment has joined forces with Kakao Games, a subsidiary of Kakao specializing in mobile games, to craft a new game that’s poised to capture the hearts of fans worldwide. This partnership was officially sealed in a ceremony held at SM’s headquarters in Seongsu-dong, Seoul, on April 15, attended by key figures from both companies, including SM’s CEO Jang Cheolhyeok and Kakao Games’ CEO Han Sangwoo.
The collaboration between these two giants is especially noteworthy as it combines SM’s rich repertoire of intellectual properties with Kakao Games’ proven track record in launching successful mobile games like ‘Odin: Valhalla Rising’ and ‘Uma Musume Pretty Derby’. The synergy of SM’s dazzling artist lineup and Kakao Games’ expertise promises an unparalleled gaming experience.
The game, tentatively titled ‘SM GAME STATION’, is slated for a global release in the latter half of the year. Kakao Games will oversee the game’s global publishing and service, while Metabora takes charge of its development. SM Entertainment will contribute by providing the IP of its idol groups, offering fans an immersive experience that allows them to step into the shoes of a manager. Gamers will engage in activities like fan management and photo shoots, closely mirroring the real-life tasks of managing an artist.
‘SM GAME STATION’ is designed to be accessible to all age groups, featuring a variety of mini-games that encompass artist development, schedule management, album promotions, artist PR, and photo card collection. Players will have the opportunity to grow their chosen SM artists through these games, experiencing the journey from managing their schedules and conditions to witnessing their growth as artists. Additionally, players can collect artist photo cards as rewards for their game activities, which they can then customize and showcase, creating their unique artist photo card collection.
SM’s CEO, Jang Cheolhyeok, expressed his enthusiasm for providing fans with diverse content consumption opportunities and hinted at exploring more content mixes within the Kakao group. On the other side, Han Sangwoo, CEO of Kakao Games, shared his vision of combining Kakao Games’ service and development capabilities with SM Entertainment’s content power to offer new entertainment experiences in the global digital content market.
This partnership not only signifies SM Entertainment’s ambitious foray into the gaming sector but also sets a new precedent for collaborations between the entertainment and gaming industries. As ‘SM GAME STATION’ gears up for its release, the anticipation among fans and gamers alike is palpable, promising a fresh wave of digital entertainment that leverages the best of both worlds. Stay tuned for more updates on this exciting venture that’s set to redefine entertainment experiences.
Source: https://www.kpopmap.com/sm-entertainment-partners-with-kakao-games-for-a-new-mobile-game-venture/