HYBE Receives Intense Backlash Over Its

HYBE Receives Intense Backlash Over Its Upcoming Release

Many are calling it a cash grab.

HYBE is yet again in hot waters with fans, this time over its upcoming merch release.

On April 18, the company revealed its new BTS merch line, titled “Monochrome.”

The collection includes miscellaneous objects in the monochrome color scheme, including a black crate, a silver lock, a water bottle, a shipping label…

A candle, some sort of cream, a tote bag, a pouch…

@HYBE_MERCH05
| @HYBE_MERCH/Twitter
@HYBE_MERCH06
| @HYBE_MERCH/Twitter
@HYBE_MERCH07
| @HYBE_MERCH/Twitter
@HYBE_MERCH08
| @HYBE_MERCH/Twitter

A t-shirt, a couple-ring set, a dog-tag style necklaces, and a crew neck shirt.

@HYBE_MERCH09
| @HYBE_MERCH/Twitter
@HYBE_MERCH10
| @HYBE_MERCH/Twitter
@HYBE_MERCH11
| @HYBE_MERCH/Twitter
@HYBE_MERCH12
| @HYBE_MERCH/Twitter

These merch pieces will be sold at a BTS pop-up store in Seoul from April 26 to May 12 and are also set to be sold on Weverse Shop.

While the build-up to this release was intense, given it was being promoted as an upcoming BTS release by the label, many fans were left disappointed by the actual content. The majority of the backlash came from the fans’ dissatisfaction with the designs, which many criticized as uninspired and lacking creativity.

The other point of contention was that the products being marketed using BTS’s brand name lacked any visible connection to the members or their music. Many were left questioning if this was a quick cash-grabbing tactic on the label’s part, given the considerably high prices of each of these goods.

There are, however, some theories floating around about the possibility of “Monochrome” being related to future musical projects of BTS.

This merch drop is one of the many reasons why HYBE has upset its steady fanbase in recent months. You can read more about fans’ ongoing boycott of the label here.

BTS

Source: https://www.koreaboo.com/stories/hybe-receives-intense-backlash-upcoming-release/

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