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This new venture is led by industry veteran, Kim Hyungdae, who previously served as the head of Saram Entertainment and the actor management division at KeyEast. Kim’s experience at KeyEast played a significant role in forming deep connections with famous actors such as Cho BoAh, Ji HyeWon, and Jang Yoonju.
According to a Blade Ent representative, the establishment of this subsidiary aims to expand their successful actor management business from the previous year. “The launch of XYZ Studio aims at growing into a more robust management group by adding new actors to our already solid lineup of actors, capturing the public’s interest,” Blade Ent reported.
The company aspires to evolve into a comprehensive entertainment company, encompassing content planning and production, and plans to expand its business beyond the entertainment industry into drama and film production. Last year, Blade Ent expanded its business domain by acquiring artist management specialist company Star Village and entertainment planning company J-Flex. Currently, the company boasts over 30 famous actors, including Go Changseok, Nam Woohyun (Infinite), and Kim Jaehwa.
The establishment of XYZ Studio appears to be a strategic move for Blade Ent to diversify its business and enhance its capabilities. Such developments within the entertainment industry open up more opportunities, introducing new faces to the public alongside new content. It will undoubtedly be interesting to monitor what new projects XYZ Studio will unveil and the impact it will have on the industry.
Source: https://www.kpopmap.com/blade-ent-has-announced-the-establishment-of-a-new-actor-focused-subsidiary-xyz-studio-on-april-17-2024/