An Alleged Timeline Of ADOR Min

An Alleged Timeline Of ADOR Min Hee Jin’s Relationship With SOURCE MUSIC Angers Fans

It’s all related to GFRIEND not renewing their contracts.

ADOR CEO Min Hee Jin‘s relationship with HYBE‘s subsidiary label, SOURCE MUSIC, has sparked anger among international fans.

ADOR CEO Min Hee Jin

Amid everything going on with Min Hee Jin and HYBE, talk has also turned to SOURCE MUSIC, home to LE SSERAFIM and the company of GFRIEND, before they chose not to renew their contracts.


Back in 2021, it was revealed that Min Hee Jin was joining forces with Bang Si Hyuk to create a new girl group under a new label, but it was due to be a collaboration with SOURCE MUSIC.

On the Korean forum Instiz, an individual traced the timeline of this process.

The timeline details how, when doing the auditions for the new group (which included current NewJeans member Minji who trained under SOURCE MUSIC), all of the auditions, trainees, and costs were charged to SOURCE MUSIC. After all the auditions, the members were chosen for NewJeans and began their training under ADOR.

The members of NewJeans | @newjeans_twt/Twitter

Yet, it was the sixth and seventh points that revealed that once ADOR had been established, some of the staff moved to the new company, and the costs/operating funds were divided by SOURCE MUSIC.

At the same time, the group meant to debut under SOURCE MUSIC was disbanded, which added to the deficits of the company, and it was after that when GFRIEND chose not to renew their contracts. With the company in a deficit, the LE SSERAFIM project was started with staff from BIGHIT MUSIC.

With time running short and funds running low, they had to pick the best trainees they could to debut quickly, which is why the members’ trainee periods were so short, although many of the the members had previous training.

The members of LE SSERAFIM | @le_sserafim/Twitter

When the piece was shared online, it quickly received a heated response from international fans.

Many believe that, considering everything explained in the text from the timeline, Min Hee Jin was the reason behind GFRIEND disbanding and several fans even expressed their anger.

In the article, there was no direct link between Min Hee Jin’s creation of ADOR and GFRIEND’s disbandment.

All of this is speculation by fans after looking at the timeline and finding connections. It could be a coincidence that GFRIEND disbanded, or it could be in line with netizens’ opinions on SOURCE MUSIC’s lack of funds, but with Min Hee Jin and her future plans with ADOR in the public eye, it’s not surprising that it’s gaining a lot of attention.



Leave a Reply

Your email address will not be published. Required fields are marked *