April Variety Star Brand Reputation Rankings

April Variety Star Brand Reputation Rankings Announced
April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 6 to April 6.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,100,878, marking a 1.51 percent increase in his score since March. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “Running Man,” and “Just an Excuse,” while his highest-ranking related terms included “talk,” “donate,” and “impersonate.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 87.24 percent positive reactions.

Meanwhile, Nam Hee Seok took second place for the month with a brand reputation index of 2,633,284.

Jang Do Yeon shot to third place after seeing a whopping 233.07 percent increase in her brand reputation index since March, bringing her total score for April to 2,051,554.

Lee Hyori came in at a close fourth with a brand reputation index of 1,970,367, and Park Myung Soo rounded out the top five with a score of 1,578,251.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Nam Hee Seok
  3. Jang Do Yeon
  4. Lee Hyori
  5. Park Myung Soo
  6. Kang Ho Dong
  7. Kim Jong Kook
  8. Jun Hyun Moo
  9. Shin Dong Yup
  10. Kim Sung Joo
  11. Tak Jae Hoon
  12. Lee Kyung Kyu
  13. Seo Jang Hoon
  14. Ahn Jung Hwan
  15. Park Na Rae
  16. Jo Se Ho
  17. Kim Gura
  18. Lee Ji Hye
  19. Song Ji Hyo
  20. Lee Soo Geun
  21. Eun Ji Won
  22. Kim Min Kyung
  23. Kim Sook
  24. Cha Tae Hyun
  25. Song Eun Yi
  26. Hong Jin Kyung
  27. Noh Hong Chul
  28. Lee Chun Soo
  29. Jung Hyung Don
  30. Super Junior’s Kim Heechul

Watch full episodes of “Running Man” with subtitles on Viki below!

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Top Photo Credit: Xportsnews

Source: https://www.soompi.com/article/1653363wpp/april-variety-star-brand-reputation-rankings-announced-6

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